NCAA Men's College World Series 2008 - CWS Text Alerts Available

CWS Text Alerts Available

For More Information, Contact:

Kim Mickelsen
Senior Partner, Bozell
(402) 965-4317
kmickelsen@bozelljacobs.com

Sue McCain
(314) 982-8664
smccain@attnews.us

College World Series of Omaha and AT&T Launch
Text Alerts for NCAA Men’s College World Series Fans

(OMAHA, Neb., June 11, 2008) — Rain delays at the NCAA Men’s College World Series need no longer be an unpleasant surprise. For the second year, Series fans can receive text messages alerting them to important game updates on their wireless phones, thanks to AT&T.

    AT&T, a Corporate Champion of the NCAA®, is offering the Men’s College World Series Text Alert Program for all fans, regardless of wireless provider. Through the program, fans will receive text alerts that keep them up to date on rainouts, game time changes, special autograph appearances at the AT&T Tent, team advancement, parking and other timely reminders.

    Fans can register for the new service through short code by texting* MCWS to 345678 or by visiting the Men’s College World Series Web site, www.CWSomaha.com. Once fans register via the short code, they will receive a confirmation text message and can stop receiving the alerts at any time by simply replying STOP to any text alert. If they register via the link on the Web site, they will be asked for a phone number and e-mail address to verify their phone number. Standard text messaging rates will apply and will be based on individual rate plans with wireless providers.

    “Our goal is to keep College World Series fans connected with the important tournament information they need,” said Tim McGhee, director of national sponsorships, AT&T. “We’re extremely excited to work with the NCAA to deliver the AT&T text alert program, ensuring fans always stay in beat with the action.”

    “In the past few years, our Web site has received an increasing number of requests for access to changing information,” said Jack Diesing Jr., president of College World Series of Omaha, Inc. “Out-of-town baseball fans caught without a computer are often the last to know about changes. Now, they can be among the first, thanks to AT&T.”

     “As the Men’s College World Series fan base grows to include more tech-savvy, travelers from other cities, we would like to cater to their needs with the most popular technology possible,” Diesing added.

About College World Series of Omaha, Inc.
College World Series of Omaha Inc. is a non-profit organization and the local organizing committee for the annual NCAA® Division I Men’s Baseball Championship. This year’s event gets underway with Opening Ceremonies on June 13 and concludes June 24 or 25 with the final Championship game. For more information, visit www.CWSomaha.com.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Coca-Cola and Pontiac—and the following elite companies as official Corporate Partners—DiGiorno, Enterprise Rent-A-Car, The Hartford, Lowe’s and State Farm. NCAA and Men's College World Series are registered trademarks of the National Collegiate Athletic Association

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

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